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There are many definitions of IPTV, but, in general, it stands for Internet Protocol Television, where television service is delivered using Internet Protocol over a broadband network. The evolving IPTV service has many advantages and potential over the traditional broadcast TV service because it can provide a more personalized and interactive environment. As IPTV is delivered using Internet Protocol, it can be delivered using a variety of networks, including Managed Networks (end-to-end network managed by an operator) and the Open
Internet
IPTV with Interactive Services With traditional TV services, consumers are able to watch scheduled programs where the only interaction possible is the ability to change channels. IPTV not only allows users to interact with scheduled programs such as voting with their remote control, but also provides Content on Demand, where users select items they want to watch at a time of their choosing. The Content Guide will not only be customizable by the user, but can also integrate scheduled programs and on demand items.
For example, this integration will allow users to search for the
name of stars on TV shows and watch on-demand movies by the same person on the spot. IPTV services connected to service providers on the Open Internet would not only allow users to search for related articles and blogs on the Internet, but also, for example, let users buy the same products, such as clothing or furniture, used by celebrities on TV programs. All these features could be provided without using any additional or dedicated device.
Integration of Communication Services & IPTV
Integration of communication services and IPTV could allow users to interact more actively. At this time, users call on the phone or use the PC to interact with others while watching TV. IPTV integrated with communication services, such as presence and text messaging, will allow users not only to see if they are online, but also to chat or share information about the show that they are watching on TV. By integrating IPTV with other multimedia communication services, users may receive on-screen notifications about incoming calls or requests for video chat.
Integration of Mobile & Fixed TV In the past, TV was something to be enjoyed within the home. As more mobile devices become available and integrated with IPTV, it will bring more interactivity and flexibility. For example, a child may ask for permission to watch pay-perview contents and a parent away from the home could check the content and
unlock it remotely, using cellular or wireless network capabilities. IPTV integrated with home network will also allow easier transferring of contents to mobile terminals. In the near future, it may even be possible to watch TV in the living room, pause the display, and resume playback on a mobile terminal while commuting to work.
Infrastructure Vendors
As the number of Open IPTV Forum compliant services increases and
becomes more attractive, the demand for related network and service
infrastructure will increase. Flexibility in features, services and connectivity offered by the Open IPTV Forum specifications is likely to enhance the usability and attractiveness of IPTV services. As the specifications will support not only devices in the home, but also those used from different locations using different access networks, it will create additional demand for remote connectivity from the network and service infrastructure